Marketing Messages That Work for the Parks & Rec Industry

The most effective marketing opportunity is the ability to build a relationship with members of a community. As experiential-based organizations, our job is to focus not only on what happens at the time of marketing but also what happens after—the human experience, which is the reason many chose these roles to begin with. Marketing is the first step in engaging the public in a manner that turns them from a guest, learner, or visitor into a fan, volunteer, or donor.


The Summer Camp Source as seen on